Home Franchise Concepts
Home Franchise Concepts (“HFC”) is a North American home services franchise platform with more than 1,600 franchises across its Budget Blinds, Tailored Living, Concrete Craft and AdvantaClean brands. HFC’s franchisees offer a range of services delivered through a consultative, in-home sales process in the window coverings, home organization, decorative concrete and water/ mold remediation and restoration categories.
- Business Services
- Realized
- Irvine, CA
- Invested in 2015
- www.homefranchiseconcepts.com
Shirin Behzadi, CEO of Home Franchise Concepts
No compensation was paid in exchange for the above testimonial, but founders and executives receive ordinary course compensation and could, and have, received other benefits as a result of their ownership/role in the applicable portfolio company, which could and have created conflicts of interest that provide an incentive to recommend Trilantic North America.
Trilantic North America played a transformative role in our growth over the past four years. We are grateful for the team’s support and close partnership as we have expanded our team, invested heavily in the platform and professionalized the entire organization to further support our franchisees and their customers.
Trilantic North America played a transformative role in our growth over the past four years. We are grateful for the team’s support and close partnership as we have expanded our team, invested heavily in the platform and professionalized the entire organization to further support our franchisees and their customers.
Founder Partnership
Successfully executed on a founder succession transition and platform-building strategy, while growing EBITDA at a 15%+ CAGR over a 3.5-year period.
Corporate Infrastructure
Developed HFC’s first annual budget. Created formal Board of Directors and recruited external Board Directors with specific experience in marketing, window coverings and franchising. Made long-term investments to establish the company as a platform of scale.
Executive Recruiting and Teambuilding
Collaborated with management to recruit senior finance, IT and marketing executives. The organization has grown to over 120 employees from roughly 90 at the time of acquisition (>33% growth).
Sales & Marketing
Performed comprehensive media audit, and optimized strategy / ROI. Rebranded each concept, enhanced digital / web presence and developed new omnichannel strategy.
Technology
Realigned key roles and staffing to support transition to business-facing function. Invested in 3-year development of sales and supply chain IT platform for franchisees.
M&A
Developed comprehensive list of potential acquisition targets and built out formal processes to support execution of M&A. Closed and integrated one acquisition.