Trilantic Capital Partners Applauds World Bicycle Relief For Receiving Barron's 'Best Givers' Award

Trilantic Portfolio Company SRAM, founder of WBR, Illustrates How Companies Do Well by Doing Good

Trilantic Capital Partners, the global private equity firm, today applauded the World Bicycle Relief (WBR) effort, for being named to Barron’s annual list of top 25 “Best Givers.” Trilantic has a significant investment in SRAM, the bicycle components company, which founded WBR.

Launched in 2005, WBR develops and funds large-scale, comprehensive bicycle programs targeted at relieving poverty and spurring economic growth in Africa and other emerging regions. The Barron’s award, which is given to individuals or organizations that have made a significant and lasting difference in the condition of people, society or the environment, recognized the work done by Chicago-based WBR in Sri Lanka, Zambia, Zimbabwe, Kenya and Tanzania.

“World Bicycle Relief and its founder F.K. Day of SRAM demostrate how private industry can truly make a difference,” said Charlie Moore, a partner at Trilantic Capital Partners. “F.K.’s vision was that bicycles were not just a form of transportation but also had the potential to be a vital engine for both humanitarian relief and economic development in regions where the vast majority of people have no alternative to travelling on foot. He then went to work building an infrastructure to actually get bikes to some of the areas where they are needed most. We are proud of our partnership with SRAM, a company that has demonstrated that businesses that do well can also do good.”

With funding from SRAM’s founders and Trilantic Capital Partners, SRAM has also launched the SRAM Cycling Fund (the “Fund”), which supports organizations in North America, Europe and Asia that advocate for better cycling infrastructure, safety and access. Since inception, the Fund has made over $3.2 million in grants aimed at promoting the health and environmental advantages of cycling.

About Trilantic Capital Partners

Trilantic Capital Partners is a private equity firm focused on control and significant minority investments in North America and Europe with primary investment focus in consumer, energy, financial and business services. Trilantic was formed in 2009 by the former principals of Lehman Brothers Merchant Banking, where they created a strong track record of investing in and building long-term businesses. Trilantic currently manages two institutional private equity funds with an aggregate capital commitment of $3.9 billion. For more information, visit www.trilanticpartners.com.

About SRAM

Based in Chicago, Illinois, SRAM, LLC (“SRAM” or the “Company”) is a global manufacturer and marketer of branded bicycle components including shifters, brakes, gear hubs, drivetrains, suspension systems and high-end performance wheelsets. SRAM focuses on components sold on bikes distributed through the U.S. and European specialty dealer markets. The Company has a dynamic group of leading brand names in the biking industry including: SRAM, RockShox, Avid, TruVativ, and Zipp, each well known to both bicycle OEMs and avid cyclists. SRAM maintains a global presence with 15 locations in nine countries and approximately 2,500 employees worldwide. For more information, visit www.sram.com.

About World Bicycle Relief

Founded by SRAM in 2005 and supported by leaders in the bicycle industry and by many individuals, foundations and corporations, World Bicycle Relief specializes in large-scale, comprehensive bicycle programs by providing supply chain management, technical knowledge and logistics expertise to poverty relief and disaster recovery initiatives. Since inception, World Bicycle Relief has delivered over 70,000 bicycles into the field in Sri Lanka and Africa. For more information, visit www.worldbicyclerelief.org.